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2015年2月23日

奧美蘇嫂香港區總經理的離職信

都話咯,好多朋友都係奧美出來,佢地係有浸味,呢位仁兄仲勁,有浸「南洋沙爹喇沙味」同埋「文青味」,佢啱啱出咗本書,佢封離職信只係發比Privileged Few,佢話:走得好好睇睇有風度是一種文化,我咁神通廣大,聯同北韓嘅黑客Hack咗出來大家睇下,大家學下英文,Rudi你唔會介意嫁可?


Dear all,

Today is my 365th day with Social@Ogilvy. It's also my last day.

The age of digital and social media has turned our lives into dog years. 365 days multiplied by 7. This past one year will go down as one of the most productive years of my career.

I’d like to say a big thank you to Tom my mentor, who recruited me into the world of Social@Ogilvy, and also my heartfelt thanks to Adam, who gave me the opportunity to lead the Hong Kong operation.

I also want to say thanks to my 24-member team that includes talents from 9 nations. We are perhaps one of the smallest social agencies in Hong Kong but we are the brightest. I’m really proud to be part of such culturally diverse team. You will be missed.

Life indeed has gone full circle for me. A little more than 20 years ago, Ogilvy was where I started my advertising career. Many of you may not know this but in 1996, I was the grand-prize winner of the Kam Fan awards; I was then only a junior copywriter and my art partner was a fresh graduate from Poly Tech.

Between the two of us, we had less than 4 years of combined experience but we were young, courageous and we had nothing to lose - so we gave it all we had and had fun. Looking back, it might have been the black horse of the century and whenever I look back to that day when we were announced the grand-prize winner I still shake my head in disbelief.

That is life; lucky people get paired with lucky situations and doors opened. Ogilvy opened that door for me. I believe and hope that it will continue to open doors for many of you. Good luck on that journey and do not forget to enjoy the moment.

If I could draw you a picture of my career - you could see the metamorphosis from a traditional creative to what it is at present. My career path tells you a story. A story has weaved through many different paths and that is what great organizations do.

No matter which discipline you are from, I believe the opportunities you have at Ogilvy are boundless.

Do stay in touch with me via various social ways as follow. I am going to miss you all and I also wish you a great success.ear all,

Rudi Leung

老占註:文中嘅Tom就是Thomas Crampton. 我老作都有介紹過














想看看路迪梁的Social ROI蘇嫂通勝,請到各大書局暢銷榜自己搵搵我相信就快斷市呀!

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