總瀏覽量

2018年4月7日

Ziggie Investors Update 04.08


Greetings ziggie shareholders & friends!

ziggie continues to make solid progress in meeting its goals for 2018. In order to keep you informed, a newsletter will be emailed to you quarterly. The information provided below contains facts as well as forward-looking statements referenced with language such as “anticipated” or “planned”. As a “go-to-market stage” company, management reserves the right to make changes deemed to be in the best interest of the company without notice. Management will make all “best effort” attempts to indicate any significant changes at the end of each quarter in our newsletter. Below are highlights of recent key accomplishments and anticipated near term activities.

 
SOFT LAUNCH

We are targeting a soft launch for the site at the beginning of May.  A “soft launch” means we will begin to actively drive traffic to the site through outbound marketing and outreach with our Impact Partners and Brands. This is a momentous time for all of us! You will begin to see posts on our social media channels as well as emails & communication to all the members of the ziggie community. If you haven’t already done so please be sure you (and everybody you know!) gets signed up for a ziggie Impact Account. One of the key goals for the soft launch is to get Impact Account sign-ups and drive recurring traffic to the site. In our early revenue state, these ‘consumer behaviors’ also have favorable impact on the valuation of the company. So… sign up for an Impact Account and visit your site! In the weeks to come look for communication for a ‘friends and family’ outreach to help us get the word out. We will provide you with our social media handles and hopefully get you involved & excited about spreading the ziggie word!





Part of our initial launch includes work with two of our Impact Partners.  First, a campaign with Endangered Species Coalition (ESC). We will be selling the winning prints from their annual children’s art contest (May 2018). Not only will a customer generate cash back into their Impact Account, a percentage of the proceeds on each sale goes directly to ESC in the effort to protect endangered species around the world. This is the Compassionate Economy at work. The other campaign is with Clean Water Action. They do an annual door knocking campaign and other events that should help ziggie reach an audience of over 2 million people!
 
TECHNOLOGY / ZIGGIE PLATFORM
We have acquired the ziggie.com URL. This was an exciting next step for us. Although “.net” makes sense because of our ‘network’ orientation, the “.com” is a much more intuitive and expected web address. We will be making this shift in the next month.

An updated look and feel is also planned for the soft launch. The most noticeable improvements will be on the home page. You will begin to see the editorial component of the site come to life alongside shopping.  The changes will roll out to desktop first, with mobile immediately following.  We are also engaged in work “behind the scenes” to ensure scalability and ease of administrative support.
 
ZIGGIE TEAM
Tom D’urso has joined us as our Chief Financial Officer. Tom has over 25 years finance & management experience with well-known companies such as Ben & Jerry’s, TOMS, and Burton Snowboards. We welcome his expertise in finance, and strategic company development.







Amy Jacobs, a seasoned retail buyer, and product developer, will be joining our team part-time as a Merchant Lead starting April 2. Amy has extensive retail experience with Coldwater Creek, and most recently, zulily where she was responsible for identifying and onboarding new brands. In her time at zulily she delivered double digit year on year growth. We welcome her energy & experience in bringing on new brands and gaining access to opportunistic pricing.
 
MARKETPLACE
Brands continue to respond positively to the opportunity to sell their lines on ziggie. We continue to hear there are no other sites taking the approach ziggie does. We anticipate adding 20 new brands to our marketplace in the next couple of months. This will bring our total brand count to near 50 by summer. We intend to reach 80 brands in 2018.
 
A great example of one of our new brands is St. Roche. Sue Stemp, the co-founder and designer of this amazing brand is one of the five finalists in the  CFDA + Lexus Fashion Initiative






The CFDA, is the Council of Fashion Designers of America, a prestigious organization in the fashion industry. They have partnered with Lexus in a competition to facilitate measurable progress furthering American fashion’s journey to sustainability. We will be featuring Sue and her journey on the site.  She told us that none of the other places her product is being sold support her in this way. Our partnership will truly help build her brand. This is Impact Commerce – we work together to build our businesses, make a difference and share the inspiration along the way!
 
IMPACT PARTNERS
We have added Endangered Species Coalition to our network of Impact Partners. Over the next two quarters we anticipate bringing more non-profit organizations into the network.  Our “Make It Local” program will allow us to brings Impact Partners into our network that come to us through nominations from members of our community.  We are excited to flesh out the details of this program and bring it to life.



 


SEED ROUND FINANCING
Approximately 60% of our anticipated seed round funding requirements have been met. Among others we are currently in discussions with the Spokane Angel Alliance and the Coeur d’ Alene Innovation Collective to secure additional funds to meet our goal. We are also expanding our reach into the Angel Investment fund of Oregon. As we anticipate meeting the goals of our Seed Round, we will immediately begin working to fund the Series A round.


If you, or anyone you know, would like to participate in the Seed Round before its anticipated close over the next 30-45 days, please contact Jason Tony at jasontony@ziggie.net or me.








WHAT’S NEXT
We are continuing to add brands and flesh out new lines of business. One focus this year will be on our business to business (B2B) division. Through vetted ethical manufacturing partners, we make custom branded products (production quantities as low as 48 units). This business line has great potential for us as the custom promotional product industry is over $23B. If we bring ethical manufacturing to this arena, along with cash back for cause, we not only see business opportunity for ziggie, we can also be the first to bring Impact Commerce to this industry.
 
If you know of any businesses or groups that needs custom apparel products (this includes uniforms, scrubs, promotional apparel, etc.) contact Jason Tony. Jason is leading our B2B space – and we are open for business!
 
We are also strategically adding additional resources, making ongoing improvements to the site and working on future campaigns with World Vision, Heifer, for later in the year.
 
CONCLUSION

There are, of course, many activities worthy of note along the way, far too numerous to share here. We will, however, continue to work hard to build ziggie, actualize our vision of improving the world through everyday commerce & connection to cause. We will keep you informed of our progress along the way. We are all passionate about our common purpose and grateful that you have joined us on this journey.

All of us at ziggie thank you for your support.






沒有留言:

張貼留言

注意:只有此網誌的成員可以留言。